In 2020, can we still talk about backlinks in our SEO strategy? Since the deployment of Google Penguin, the SEO sphere has continued to question the importance and toxicity of links. What should we learn from this strategy and how can we use it to avoid being penalized?
Once upon a time, backlinks
A back link must be earned. This is also the definition of the term backlink. You must provide interesting content, and in return your visitor recommends your site to a third party by placing the link from it on their site or blog.
- Counted by search engines, these backlinks were and still are part of the search engine selection criteria. A site that receives a large number of backlinks ranks better in Google.
- But the situation has changed, webmasters haven’t waited long to understand the importance of backlinks. Bad practices have therefore been installed in the sphere with a simple aim, that of fooling search engines to gain positioning in the SERPs.
- With these bad practices, Google has also developed filters that try to penalize sites that do these bad practices called black-hat.
Should we give up backlinks?
Backlinks are always important criteria in ranking a site in the SERP. But Google has gotten stricter in sorting its search results. The use of backlinks in its natural referencing strategy must be based on many parameters:
Sources: favor referral sites as a source of backlink. Are you dealing with a specific area? Find the most popular site in this area and try to earn your backlink there.
Complementarity: Your links must come from a source that deals with the same topic as you. The spoken expression is also valid for backlinks.
Variety: vary your sources of backlinks to appear credible to search engines. At the same time, also consider diversifying your link anchors, because overly optimized keywords are sanctioned by Google.
The type: hard links are preferred and make sure that they are of the “doffolow” type, so the link will bring seo juice to your site. You can buy backlinks and make it happen easily.
Backlinks still have a bright future ahead of them. But backlinking techniques have changed a lot compared to 7 or 8 years ago (the heyday of directories). Today, the use of backlinks should be done sparingly, which is why you should always seek the advice of SEO professionals before processing a backlink.