Perhaps this is the most critical mistake. The specialist should clearly understand the purpose of the campaign, for whom, what the features of goods or services, etc. are.In addition, it is very important to have good tactics, specific methods of analyzing the target audience on Instagram and attracting potential customers.Our experience are there of successful brand promotion on Instagram.
How to get 400 applications and get payback from 1 order
Let’s talk about one of the cases that were implemented by our experts. The purpose of the advertising campaign was to attract customers to individual classes in mixed martial arts.
First, we studied the UTP (a unique selling proposition) of the club: it turned out to be really interesting. In just 8-12 months, a client can learn about 140 different combat techniques, work them out with an instructor, in real fights in contact with a partner (in sparring). As a result, strong skills are formed. An important advantage of the methodology is an individual approach to each of the students of the club. For the better instagram views you need to have a perfect solution now.
We divided the work on the project into several stages
It turned out those representatives from 21 segments of the target audience, which included:
- lovers of outdoor activities,
- healthy lifestyle communities,
- sports lovers,
- Persons who engage in only one type of martial arts,
- female audience,
- married menand many others.
As a result, it turned out that the potential audience of the club, which can be turned into a real one, is very wide.
It was decided to promote the brand through social networks, including Instagram. This approach was justified most of all, because it was through Instagram that numerous customers began to contact the club, more than from Facebook, where advertising campaigns were also conducted.
What about the costs of an advertising campaign? We will not hide, Instagram demanded the most costs. The maximum cost was also the cost per click. At the same time, if the cost of a click on Facebook was the lowest, then there were the least click-throughs on advertising. The cost of a VKontakte click is in second place, there were more clicks than on Instagram. However, it was through Instagram that they managed to attract the maximum number of customers for the RANGE mixed martial arts club.
Project Implementation Results
In total, the club received 407 applications from customers at the initial stage of the campaign. Moreover, the price of one application averaged 680 rubles. Comparing this figure with the cost of an annual subscription, you can see how profitable even such a seemingly “expensive” advertising campaign is.
- As a result, payback was achieved almost from the very first orders, which showed a very high economic efficiency of the advertising campaign using Instagram.
Let’s say about the conversion, that is, about the percentage of clicks that “turned” into a real application from the client. This percentage was 7.51, which is very good, since a level conversion of about 2 percent is considered a decent conversion site.