A greeting card conveys the image of your company. Its aesthetics must arouse admiration so that the recipient feels gratified with a mark of respect and trust. Depending on the message you wish to convey, you will choose a card model giving an impression of opulence, strength, success or even movement, dynamism. The text chosen will reflect the values of your company, those that you animate for the year that begins and that set the course. Then there are the wishes and greetings by occasions of course for you.
Consolidate working relationships
The greeting card introduces a little pleasure and human warmth into a relationship punctuated by professional obligations. As such, it consolidates the working relationship by bringing the interlocutors together. It adapts to all situations and allows you to express a distant respect as well as a sincere friendship.
The signal for a truce
Throughout the year, customer / supplier relationships can be tense, sometimes even difficult. Sending greeting cards is one way of giving the signal for a truce. The ideal opportunity to make a new start, which moreover corresponds perfectly to the general state of mind at the time of the new year. Most people see the coming of the New Year as the time to make good decisions. The message of hope and confidence brought by the greeting card is a support in this will.
When writing for a specific recipient
When writing your vows, it is best to keep in mind that the recipient is not only a person concerned about his work but is above all a sensitive person. Even if you do not know everything about his emotional life, it will be more pleasant not to focus your greeting formula solely on professional aspects.
It is also interesting to think about the specifics of each recipient. Depending on the age of the person it will be more or less appropriate to approach the question of health in their wishes. Young people generally do not care about this issue, while seniors on the contrary consider it very important. Your wishes will go, as far as possible, in the direction of the aspirations of the recipient . For example, to a young man or a young woman full of future we will wish success in his projects, success in what he / she undertakes. To people who have already acquired a certain maturity, we will wish for fullness and fulfillment.
Your wishes should go in the direction of the recipient’s aspirations
To a person affected by misfortunes, professional or personal, one will wish to preserve the faith in life and to find the strength to go through these trials.
Do not be afraid to embark on more personal formulas when you have developed a friendly relationship with the recipient. The important thing is to do it with sincerity.